Al-Tayeb Home Appliances, Riyadh
Industry: E-commerce / Retail
Services Provided: Website content writing, local SEO optimization, product descriptions, and content structure redesign
Duration: 1 Month
Project Type: Website launch + SEO content strategy

🧭 Overview

Al-Tayeb, a growing home appliance retailer, was preparing to launch its online store targeting the Saudi market. They needed localized, compelling content that communicated product value while ranking in local search results.

🎯 Objective

To develop a fully optimized content structure for their new website, including homepage, category pages, product descriptions, and blog content—designed to attract traffic, reduce bounce rate, and convert visitors into buyers.

🛠 Approach

Content Audit & Planning: Reviewed competitors, keywords, and consumer trends in the local appliance market.

Keyword Research: Targeted Arabic and English search phrases like “best washing machine in Riyadh,” “affordable AC KSA,” “home appliances delivery Saudi Arabia.”

Website Content Development:

Homepage and About content with brand storytelling

10+ SEO-optimized product category pages

30+ unique product descriptions

4 blog posts targeting FAQs and appliance care tips

Local SEO:

Integrated Google My Business keywords

Wrote content optimized for Riyadh-based searches

Added structured meta titles, descriptions, and internal linking

UX Writing: Created call-to-actions, contact page copy, and delivery FAQs that supported user navigation and trust-building.

💡 Results

Website traffic increased by 75% in the first two months

Ranking on first page of Google KSA for 12+ keywords within 6 weeks

Boost in average session time by 45%

Conversion rate improved by 32%, especially on category pages with custom CTAs

Return customer rate increased, supported by educational blog content and localized copy

💬 Client Feedback

“We couldn’t have asked for a better content team. SEO Crafix helped us speak the language of our customers while ranking highly on Google. Our brand now looks professional, and the sales numbers prove it.”