🌿 From Zero to Brand Hero — We helped Nour Beauty Essentials craft a compelling voice and grow their audience 8x through strategic content and authentic engagement. #SEOcrafixSuccess
Nour Beauty Essentials
Industry: Beauty & Skincare
Services Provided: Social media content creation, brand voice development, caption writing, hashtag strategy, visual branding consultation
Project Duration: 3 Months
Project Type: Instagram and Facebook organic growth campaign
📌 Background
Nour Beauty Essentials, a startup brand selling organic skincare products, was struggling to build brand awareness and connect with their target audience—young women in the GCC who prioritize clean beauty. They had quality products but no structured content or digital presence.
✅ Objective
To create a recognizable and engaging brand identity through strategic content, build a consistent posting schedule, and grow their audience organically across Instagram and Facebook.
🛠 Approach
Brand Voice Development: Created a friendly, empowering, and educational tone that reflected natural skincare values
Content Calendar: Developed a 30-day strategy for monthly campaigns including product spotlights, skin tips, testimonials, reels, and trending challenges
Graphic Design Briefs: Coordinated with designers to maintain a cohesive color palette and visual identity aligned with the brand’s packaging
Caption & Hashtag Strategy: Wrote optimized Arabic/English bilingual captions and relevant local/global hashtags for wider reach
Engagement Tactics:
Interactive polls and quizzes
UGC (user-generated content) reposts
Weekly skincare Q&A sessions
📈 Results
Instagram followers grew from 700 to 6,200 in 3 months organically
Engagement rate increased by 160% through reels and story interactions
5X increase in website clicks via social media links
Sales improved by 38%, especially after influencer reposts and consistent branding
Brand identity strengthened, with users recognizing the tone and look across platforms
💬 Client Testimonial
“The team at SEO Crafix made us look and sound like a professional brand. The content they created felt personal, attractive, and aligned perfectly with our products. Our audience is growing and engaging like never before!”