Client: An Online Electronics Store

Challenge:

Despite having a strong product lineup, the store had a low conversion rate from its online ads, resulting in wasted ad spend.

Solution:

We launched an optimized Google Ads campaign, including:

• Conducting in-depth keyword research to target high-intent buyers.
• Writing compelling ad copy with strong CTAs.
• Using geo-targeting to focus on high-conversion locations.
• Setting up retargeting ads to convert abandoned cart users.

Results:

• 50% reduction in cost-per-click (CPC).
• 200% increase in conversions.
• 5x return on ad spend (ROAS).

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