Client: Confidential Healthcare Tech Startup
Industry: Behavioral Health / Healthcare Technology
Role: Content Writer & Strategist
Tools Used: ChatGPT, Grammarly, Canva, Notion AI, WordPress, Google Docs

✅ Objective

The client, a healthcare tech startup offering AI-driven therapy support tools for clinicians, needed high-quality written content to build authority, educate practitioners, and support lead generation efforts. Their goal was to become a thought leader in the behavioral health space by publishing clear, compassionate, and data-informed content across multiple channels.

🧩 Challenges

Communicating technical product benefits in a relatable, human tone.

Tight deadlines with a lean team.

Ensuring compliance and sensitivity around mental health topics.

Low organic reach and engagement from previously published content.

💡 My Approach

Research & Interviews: I interviewed internal SMEs, including product managers and clinicians, to gather accurate insights.

Content Strategy: I mapped out a content calendar aligned with their sales funnel, from awareness to the decision stage.

SEO Optimization: Each blog post and landing page included keyword research to increase discoverability.

Human-Centered Writing: Content was crafted with empathy, tailored for behavioral health professionals who value both clinical outcomes and emotional intelligence.

Visual Support: I used Canva AI to design social graphics and Notion AI to manage content pipelines.

📝 Deliverables

6 SEO blog posts on mental health and AI in therapy

2 customer success stories/case studies

Website landing page copy for 3 key features

Email newsletter series (4-part drip)

LinkedIn post series (written + visual assets)

📈 Results

+270% increase in blog traffic in the first 90 days

30% increase in lead conversions via new landing pages

10x engagement on LinkedIn posts compared to previous campaigns

Positive feedback from clinicians and internal teams on tone and clarity

💬 Client Feedback

“Your writing perfectly captured our voice and translated our mission into something people could feel and understand. We’ve never had this much inbound interest from content alone.”