🧁 Client Overview

Business: Sweet Delights Bakery
Industry: Local Food & Beverage
Location: Riyadh, Saudi Arabia
Website: sweetdelightsbakery.com​

Sweet Delights Bakery is a family-owned establishment specializing in artisanal pastries and custom cakes. Despite a loyal local customer base, their online presence was minimal, leading to missed opportunities in attracting new customers through search engines.​

🎯 Objectives

• Increase organic website traffic by 50% within 6 months.
• Improve Google search rankings for targeted keywords.
• Enhance local SEO to attract nearby customers

🔍 Challenges

• Limited online visibility and low domain authority.
• Website not optimized for mobile devices.
• Lack of keyword-optimized content.
• No Google My Business listing.

🛠️ Strategy & Implementation

1- Website Audit & Optimization

Conducted a comprehensive SEO audit to identify technical issues.

Improved site speed and ensured mobile responsiveness.

Implemented meta tags, alt texts, and structured data.​

2-Keyword Research & Content Creation

Identified high-volume, low-competition keywords relevant to the bakery’s offerings.

Created blog posts and landing pages targeting these keywords.

Developed engaging content showcasing products and customer testimonials.​

3-Local SEO Enhancement

Set up and optimized the Google My Business profile.

Encouraged satisfied customers to leave positive reviews.

Ensured consistent NAP (Name, Address, Phone Number) across directories.​

4-Link Building

Reached out to local food bloggers for collaborations.

Submitted the website to local business directories.​

📈 Results (After 6 Months)

• Organic Traffic: Increased by 65%.
• Keyword Rankings: Top 3 positions for “custom cakes Riyadh” and “best pastries in Riyadh”.
• Local Visibility: Google My Business views increased by 80%.
• Customer Engagement: Online inquiries and orders doubled.​

🗣️ Client Testimonial

“SEO Crafix transformed our online presence. We’ve seen a significant uptick in new customers finding us through Google searches. Their expertise made a tangible difference to our business.”
— Reem Al-Saud, Owner of Sweet Delights Bakery​